怎么拍品牌宣传图片并使用,以提升产品品牌曝光率

很多客户在想打造自己的品牌,但是又不知道怎么弄才比较好,养一个模特加一个团队一直来弄的话又觉得费用太高,而现在的电商又很需要图片及视频,这里我们宁波甬邦广告公司给出我们的一个方案:

以某化妆品厂家的案例来说,准备了一大堆的产品,找了一个模特,在某一天来到我司进行了一组照片的拍摄,不同产品进行了不同的角度及使用方式拍照,一下就积累了有上千张的照片,而成本就是一个下午的时间加上摄影模特费用,几千元的成本。

那么能使用多久呢?这套图的话,我觉得是可以使用个年把的,首先品牌代言上可以使用其中一张最漂亮的,包装上也可以使用,当然了,需要跟模特达成使用协议。然后就是大量的模特使用图片,完全可以每个产品的一组照片都抠底之后换上不同的场景,比如在化妆台前,在浴室,在某个风景区补妆使用等情况下使用,这样的话不同的背景,加上文字,可以做出很多组的宣传画面海报,再通过各种平台宣传出去,以得到更多更好的曝光。实际上吧,那些国际大牌们所做的也就是这样的不断的搞各种活动,邀请各大媒体杂志的记者来拍照写文发布到不同的平台上,而现在,我们的每个产品生产商完全都可以自己做,反正现在乃至于未来都是电商的天下,只要有了图片素材,完全可以换换背景后就可以发在不同的平台上来换取点击率从而提升产品的曝光。

现在,你get到了么?啥?你不知道哪里可以拍这样的照片?联系我们甬邦广告就行,一站式从策划到拍照到后期都给你搞定!


Many customers want to build their own brand, but they don't know how to do it. If they keep a model and a team, they think the cost is too high, and the current e-commerce needs pictures and videos. Here is a plan given by Ningbo Yongbang advertising company:

In the case of a cosmetics manufacturer, he prepared a lot of products, found a model, and came to our company one day to take a group of photos. Different products were taken from different angles and ways of use. Thousands of photos were accumulated at a time, and the cost was one afternoon plus the cost of photographic models, which cost thousands of yuan.

So how long can it be used? I think this set of pictures can be used for at least one year. First, one of the most beautiful pictures can be used on the brand endorsement and on the packaging. Of course, we need to reach an agreement with the model. Then a large number of models use pictures, which can be changed into different scenes after a group of photos of each product are pulled to the bottom, such as in front of the dressing table, in the bathroom, in a scenic spot, etc. in this way, different backgrounds and words can make many groups of publicity pictures and posters, which can be publicized through various platforms to get more and better exposure. In fact, what those big international brands do is to constantly engage in various activities, invite journalists from major media magazines to take photos, write articles and publish them on different platforms. Now, each of our product manufacturers can do it by themselves. Anyway, it is the world of e-commerce now and even in the future. As long as there are picture materials, After changing the background, it can be sent to different platforms in exchange for click through rate, so as to improve the exposure of products.

Now, have you got it? What? You don't know where to take such a picture? Just contact  Yongbang advertising. You can finish the one-stop from planning to taking photos to the later stage!


录入时间:2022-05-06 15:00:37

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